Lead generation
Yamaha Guatemala moved from no structured digital presence to +2,000 raw leads in one quarter through Meta Ads, Google, WhatsApp, CRM and commercial protocols.
Commercial direction, growth and revenue | LATAM
Guillermo de León Letona
Commercial & Growth Executive helping LATAM companies scale revenue, CRM and digital commerce.
I connect marketing, sales, e-commerce, automation and data into measurable commercial systems: demand generation, qualification, follow-up, conversion and funnel visibility.
Leadership profile
Guillermo de León Letona is a commercial and growth leader focused on revenue, CRM, e-commerce and commercial transformation for LATAM companies.
His work connects marketing, sales operations, digital commerce, automation and business intelligence to diagnose commercial friction, structure lead management, modernize CRM discipline, improve funnel visibility and turn digital demand into measurable revenue.
His experience combines strategy and execution in ecosystems where marketing, sales, data and operations need to work as one system.
Selected impact
Commercial evidence, not adjectives.
Selected impact: +900% lead generation and +2,000 raw leads in one quarter for Yamaha Guatemala, +260% digital sales growth by recovering a channel from Q28,000 to Q100,000 monthly in one month, 4 reels above 1M views each in 3 weeks to activate a Repuestos Total premium boutique, recovery of stalled revenue and US$50,000 data warehouse sale at ATV, and 20% operating and sales cost reduction with Q130,000 in annual savings without reducing staff.
Digital sales
Digital channel recovery from Q28,000 to Q100,000 monthly in one month by aligning service, payments, CRM, warehouse and follow-up.
Content to demand
Repuestos Total: 4 reels above 1M views each in 3 weeks, connected to UTMs, CRM, boutique traffic, quotes and sales.
Consultative sale
ATV: stalled revenue recovery and data warehouse sale through forensic account analysis, usage evidence and executive negotiation.
Annual savings
ATV: operating and sales cost reduction without reducing staff by eliminating rent, renegotiating Odoo, prioritizing liabilities and redesigning processes.
Impact cases
Results with context, diagnosis and execution.
Repuestos Total | Digital sales
From Q28,000 to Q100,000 monthly in one month
Digital channel recovery by connecting service, payments, CRM, warehouse, delivery and commercial follow-up.
Canella S.A. | Yamaha, Isuzu, Motul
From no structured digital presence to +2,000 leads in one quarter
Digital channels, paid media, WhatsApp, CRM and commercial protocols to turn media into measurable demand.
ATV / A Toda Velocidad
From stalled debt to a US$50,000 new opportunity
Forensic account analysis, usage evidence and executive negotiation to recover revenue and sell a data warehouse.
ATV / A Toda Velocidad
Q130,000 in annual savings without reducing staff
20% cost reduction by eliminating rent, renegotiating Odoo, prioritizing liabilities and redesigning BPO and Software processes.
Repuestos Total | Premium boutique
4 reels above 1M views each in 3 weeks
Organic content using internal resources, UTMs and CRM to generate leads, boutique traffic, quotes and sales.
Point of view
Ideas for commercial growth discipline.
Contact