Impact Cases
Five cases with context, diagnosis, execution, and leadership learnings.
These cases are not meant to inflate my profile. They aim to show how growth is designed and executed when marketing, sales, data, and operations connect as one system.
Repuestos Total | Digital Sales
From Q28,000 to Q100,000 monthly in one month
Digital channel recovery by organizing customer service, payments, CRM, warehouse, delivery, finance, and providers.
Canella S.A. | Yamaha, Isuzu, Motul
From no structured digital presence to +2,000 leads in one quarter
Digital channels, Meta Ads, Google, WhatsApp, CRM, and commercial protocols to open a new source of demand.
ATV / A Toda Velocidad
Overdue payment recovery and data warehouse sale
From collection conflict to revenue recovery and a new US$50,000 opportunity through evidence and high-level negotiation.
ATV / A Toda Velocidad
Q130,000 in annual savings without reducing staff
Operational efficiency for BPO and Software: rent eliminated, home office, Odoo partnership renegotiated, and processes redesigned.
Repuestos Total | Accessories Boutique
4 reels with +1M views each in 3 weeks
Boutique activation with trends, own resources, Facebook, Instagram, TikTok, UTMs, CRM, store traffic, and sales.